For many Internet users, social media is a part of their daily lives ?? professional and personal.
A growing number of Internet users prefer to read their Facebook and Twitter feeds before watching the news, in fact, many get their news and other information only by what their friends or the news agencies, they follow choose to post on social media.
This is why many health-related organizations are turning to social media to raise awareness about cancer. They are also stimulate online readers to donate money for research programs aimed at finding a cure for different types of cancer, including rare ones like mesothelioma.
As those affected by the disease related to asbestos Mesothelioma Awareness Day observed on September. 26, many cancer organizations have shown success in their social media efforts.
Cancer Research UK (CRUK of), the largest research and awareness of cancer independent charity in the world, earlier this year raised more than $ 13 million in six days through Facebook and Twitter. They asked the women to post selfies without makeup on social media using the hashtag #nomakeupselfie.
These women were then urged social media users to donate to CRUK by sending the word BEAT to 70099, a number chosen by the organization to collect donations. Donors included Beyoncé, Rihanna and X Factor judge Cheryl Cole, among other celebrities. Donations will fund 10 clinical trials, according to CEO Harpal Kumar CRUK.
"We Don ?? t receive any government funding for our research and it is so phenomenal to think that public generosity enables us to fund critical research we ?? didn t have the money to there are six days, "Kumar said at the time of the campaign. "Being able to fund other trials will advance the day when all cancers are cured."
Pages successful cancer-related Facebook that raise
The main advocacy organizations cancer took to the social sphere to educate and share knowledge with the public.
Facebook stand Up to cancer page, a charitable program that raises money for cancer research, has over 1.3 million people and these numbers are growing. Their recipe for pushing people to participate :. Celebrities
Stand Up to Cancer has tons of celebrity involvement (Betty White, Pierce Brosnan , Giada De Laurentiis, and Jennifer Hudson), endorsements and interaction. He managed this by remaining general and does not focus on a specific cancer. the messages on the Facebook group page have shares hundreds, contributing to the spread awareness.
The Facebook page of the American Cancer Society shows that it has collected more than 968,000 likes. Meanwhile, the Facebook page of the National Cancer Institute has with 0,000 likes. Generating that many people show social media users are concerned that these groups work on their research and what they want to share with the public.
CRUK officials were shocked by the amount of donations and the interaction of the campaign # nomakeupselfie generated, especially because it was not their idea.
Nobody really knows how the campaign began, but some think it began as a response to adverse comments about 81 years, the actress Kim Novak at the Oscars this year. Comments about the actress, who is best known for his role in the 1985 Alfred Hitchcock film, "Vertigo", centered on its appearance and unstable floor.
Author Laura Lippman tweeted a picture of her without makeup in support for Novak. Others have posted similar photos of themselves on social media networks, and it has become viral.
Author Laura Lippman tweeted a picture of her without makeup in support for Novak. Others have posted similar photos of themselves on social media networks, and it has become viral.
"We did not want ?? t start the trend, but we want to say a massive THANK YOU! To all of you who got involved and donated to our work alongside your photo, "showed a post on the page CRUK." you ?? re all amazing and we can ?? t thank you enough. "
Although amyotrophic lateral sclerosis, or ALS, is not cancer the recent campaign ALS Ice Bucket Challenge went viral with more than 1 million mentions on social media over the past 30 days, according to social research and analysis firm Topsy. Donors urged friends, family and colleagues to the challenge (soaking up with a bucket of ice water), and donate to a charity of ALS.
The Bucket Challenge ALS Ice raised more than $ 100 million for research into degenerative neurological disease.
Why social media awareness raising?
First, let's start with who's online.
A 2013 study by the Pew Research Internet Project shows that 62 percent of adults living with one or more chronic conditions use the Internet.
"once someone is online, with a chronic illness increases the likelihood that they leverage social media to share what they know and learn from their peers," the Pew report shows .
researchers said social media allows people to engage with each other and with ways of health care that were almost unimaginable ten years ago. In fact, the Pew report shows five Internet users are online to find others who may have health concerns similar to theirs.
The Web, especially social media, has the power to connect people with similar interests, issues, concerns, and even diseases across continents. It provides patients with information and support when they need them. Social media provides an outlet for them to share their stories and help inform others of their disease and what can be done about it.
awareness Avenir
In June, Facebook account with more than 1.3 billion monthly active users ?? this is an excellent opportunity to potentially increase cancer awareness.
Although it ?? s undeniable that many cancer organizations have learned what it takes to make the job of social media for them, there are still many who do not.
Like many cancer organizations learn that members of their communities and seek to provide them, they will begin to feel the real power and reach of social media. He ?? s important to keep in mind that social media plays by different rules and an error may go viral faster than something of value.
In this spirit, several campaigns as #nomakeupselfie and #ALSIceBucketChallenge are bound to crop and really raise money for a number of foundations. Here mesothelioma Centre, we would see a boost in funding for research and mesothelioma clinical trials.
We hope that the mesothelioma cancer campaigns and social media around the world will continue awareness, education of public funds and raising important breakthroughs leading to a cure.
